Installing and Setting Up Google Search Console & Google Analytics on Small Business Websites

What is the difference between Search Console and Google Analytics?

• Search Console is a tool that is provided for free that provides information about a website's health and traffic on Google (not other search engines).
• Google Analytics is a free tool that displays site traffic from everywhere on the internet including how many visitors from Google, Bing, Yahoo, or Duck Duck Go. Google Analytics provides a mountain of statistics for organic search traffic, referral traffic, direct traffic, paid ads, and more. It's also free!

Why Should You Have Search Console and Google Analytics?

Search Console: Learn how your site is performing according to Google standards including page speed, site errors, missing pages, and Google search statistics like impressions, clicks, click-through-rate, and average ranking.

All this is possible when you are registered and verified on Google Search Console. But you have to set it up and we can help.

Google Analytics: View all the traffic from all DIFFERENT search engines, the number of users, new users, average time on site, page speed, traffic from entering your website address or from links on other websites. All of this is easily viewed with Google Analytics.

You Can't Improve What Is Not Measured ~ Peter Drucker

It is true. If you do not keep track of your site statistics, it is difficult to know what can and should be improved. You can easily see and track progress made from month-to-month and year-over-year with Google Analytics.

Call Today if you need assistance setting up and implementing tracking software for your small business website or nonprofit. It is easy and we will even show you how it is done, so you can do it for free the next time it needs to be done. Free Consultations, as always. Begin reviewing your site statistics and grow your business.