Writing for the Web

Writing a sea of text on the Internet is as effective as placing the transcript of your speech in a Powerpoint presentation. There is a better way.

We must adapt our writing style to accommodate for this new medium.

FACT: Web visitors do not read, they scan. Deliver content quickly and efficiently.

• Display paragraphs with no more than 2-3 sentences
  
• Utilize subheaders for easy scanning
  
• Use bullet points to get to the point quickly
  
• Create white-space for improved readability
  
• Accent content using boldface type and other techniques
  
• Utilize instructional design to limit page content
  
  

We edit for brevity and easy scanning to keep users' attention and deliver information with ease and clarity.

Did You Know?

On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.