773.614.2854 | Lou@Storiale.com
a Chicago Marketing Company
lou storiale
Lou Storiale is a certified project management professional (PMP) and freelance website development professional with over 12 years experience managing new website projects, website redesigns and website management services.read more >
search engine marketing
Search engine marketing provides a fast and effective way to market your business online, measure return on investment and target customers or visitors that search for your products or services. Google AdWords and Facebook PPC is our specialty.read more >
search engine optimization
Lou Storiale developed a 20-point SEO Strategy that has led to thousands of first page Google results. We implement a custom strategy for each website and we guarantee results.read more >
comprehensive web services
Whether you need an on-call webmaster for occasional updates or a dedicated website professional for the next big project, we provide comprehensive website services for private, nonprofit and government institutions; and all areas of website development to make your organization successful.read more >
Usability
The Most Important Aspect of a Website
Usability Helps Companies...
- Learn whether your users can find information about your products or services quickly
- Pinpoint specific areas of your website (e.g. navigation, content, functionality) that need improvement
- Gain an understanding of your customer perceptions, buying habits and attitudes regarding your brand
- Feel empowered during the decision making process when making a purchase
- Save development time and avoid the expense of major post-launch revisions
- Improve retention rates & reduce page abandonment rates
- Uncover critical glitches that might cause visitors to leave the site
- Minimize the risk of launching a site that does not adequately address user needs
Usability Testing Results From Our Clients
- Identified Navigation Issues That Confused Website Visitors (Heartland Institute)
- Reformulated 8 Page PDF Registration to 2 Pages (Association of Legal Administrators)
- Created 2-tier Navigation Menu After Feedback from Over 100 members (Hudson Institute)
- Eliminated "Required" Fields on Contact Forms - Increased Lead Generation (PEI, Inc.)
- Redesigned Carleton Sheets Website (tripled online sales, increased lead generation by 40%, doubled first time member login)
Lou Storiale has studied website usability since 2003 and has implemented usability best practices on over 40 websites for 25 private, government and nonprofit institutions.
Call today for a free consultation or to speak with Lou Storiale (773) 614.2854
