Examples (www.chicagoseo.com) vs (www.storiale.com)
Keywords and location when possible
Branded Advertisement (Non-SEO)
Google Webmaster Tools
404 Error Page
Immerse Site in Google Technology
50+ Page Websites
SEO Landing Pages
Blogs (internal and external)
List Pages/List Website
Niche Market Sites
Content Creation Techniques
Here is a short list of the types of content that can be created to get visitors to your site, will allow social sharing and inbound links to your site.
The Skyscraper technique is creating a content piece that is overwhelmingly comprehensive and creative that other will want to refer to it - Google will recognize it as an excellent piece of content and others will share it on Social Media
Ego Bait is creating content that refers, quotes or uses an example that involves someone of influence such that when they are aware of it, they will share it with their network of followers.
Expanded List Content
Expanded List Content refers to information or content that can be used as an expanded bullet point list, but with explanations under each list item. Often times this type of content is robust and comprehensive in nature.
Top 10, How-to and More
Top 10 lists are always helpful content. 3rd party unbiased reviews, How-to content or simply a Best-In-Class article is always good in order to get people to link to and share with others.
Outreach is Required
Outreach is making others aware of the piece of content that you created on the site. This means emailing companies that would find the article interesting, sharing on social media and other techniques. Some pieces of content, when given the right outreach are able to garner television media and newspaper articles and interviews.
After you create all this content, Google will likely take notice but it will rank in accordance with the popularity and trust given to your website only... unless Outreach is conducted.
Comprehensive outreach that reaches the media is best because their followers are the ones that will read, share and link to your content.
Popularity is judged by Google as the most important factor, so without outreach, most articles die on the vine. Outreach is extremely important for long-term SEO success.