Articles and Whitepapers

Premature Exclamation (!)
A case against using exclamation points in digital media with a comprehensive list of several excellent alternatives.

Information Architecture
Making your website user-friendly by organizing it for your site visitors instead of your staff, management or internal politics.

Online Software Tools: Build it or Buy it
Should nonprofits build a customized tool or purchase tools and services out-of-the-box?

What is a Project Manager?
A non-traditional definition of a project manager, why you need one, how you may already have one.

Making Your Site Popular with Search Engines
Everyone wants their website to appear on the first page of Google. This article explains how to begin.

Five Rules to Obey When Implementing a Website Search Engine
Important information for adding a search feature on your organization's Web site. One of the best indicators of a good website is a helpful search engine. While the website design and navigation tools are important, the ability to find an item on your site through your search engine is critical.

How Much Do Discount Hosting Companies Actually Cost?
The real costs of hiring a discounted hosting company.

Securing Your Marketing Lists
A superb article on what happens in most nonprofit organizations when departmental sharing occurs and how to avoid it.

Microsoft Windows vs Apple OS X
Converted: A Microsoft apologist converts to Mac - and loves it.

10 Rules Every Nonprofit Should Know To Make Their Website Successful
A timeless list of important rules used to make/keep your site successful.

What Makes A Successful Website?
The definition of success consists of 2 things: Repeat Visitors and Page Views. This article explains how to get both.

Online Advertising Making a Comeback
The DotCom bubble didn't burst, just a large gaping hole. It has been repaired and advertising is at a new high.

Website Statistics: Making Sense
90% of all managers have no idea what the statistics of your site mean. We make statistics understandable and tell how to explain to nontechies.

Content Management Systems (CMS) Pros & Cons
Before choosing a content management system, this article will help you determine if you need one, what to look for and what the long term commitment will be.

What are Usability Studies?
Reviewing how visitors use a website, how well the search function works, where are visitors getting lost and how to fix the glitches.

Identifying and Eliminating Unscrupulous Vendors
Never trust a vendor to tell you the truth when there is money involved. How to discern the truth from unscrupulous vendors.

Salary Incentives Will Increase Your Overall Revenue
The peek at the nonprofit salary paradigm and one possible alternative. Paying your marketing professionals on commission.

Did You Know?

Jakob Nielsen says, "most people just want to get in, get it and get out… for them the web is not a goal in itself. It is a tool."