Social Networking (Web 2.0)
Social networking can quadruple your online visitors in just a few short weeks. Social networking can create social proof, increase website visits, increase customer base, retain customers, communicate with customers without annoying emails, and market your company without paying for additional advertising. Social networking can be integrated with your website to keep visitors informed of weekly specials, new products, upcoming events and more.
Benefits include:
- Immediate site exposure to millions of active web users
- Creating opportunities that adds the human element (you) to your business or product
- Engaging customers directly by informing them of events, discounts, products, and services
- Creating inbound links to your website for better search engine rankings
- Creates loyalty and trust between you and your customers
- The natural viral nature of these online social networks makes them invaluable
Facebook Groups and Fan Pages:
Eliminate the need to send mass emails by including your company group or fan page on Facebook. Cusotmers will receive updates and new information about products, services, events and news daily. Your loyal Facebook followers will share your product or service with their friends. Facebook adds "Social Proof" to your company reputation. Communicate with your members, clients, customers, and fans in a tangible way. Communicating via Facebook always keeps your company in the minds of your clients.
YouTube Videos :
Create YouTube videos to add inbound links to your website, educate current and potential customers about your products or services. Integrate YouTube videos on your website and allow visitors to share your videos with others. YouTube is a fantastic way to gain credibility, higher search rankings and social proof that is needed in our new digital world.
LinkedIn:
A necessary social networking tool for all companies that are serious about their reputation is LinkedIn. A glorified resume, portfolio and networking tool that everyone serious about their business should utilize. LinkedIn profile pages rank very high on Google results so they can be used as a reputation builder, as well.
LinkedIn has a recommendation application that allows your connections (friends and colleagues) to write positive recommendations and reviews about you personally or about your company. LinkedIn's Question and Answer section allows you to answer questions posed by other business professionals. Earning multiple "Best Answers" can create a reputation for you as an expert in your chosen field. Connect with a networking group and attend events that you previously were not aware existed. Every professional should be listed on LinkedIn.
Twitter:
In 140 characters or less you can achieve company exposure for new products, services, articles, and press releases to millions of people in a heartbeat. Twitter can be used for reputation management, handling online complaints, receiving immediate feedback on special events, gaining immediate feedback and more. Twitter's new application features allow all the benefits of instant access to people that was literally impossible only a few years ago. Twitter is not going away like many predict, in fact Twitter is gaining in popularity and credibility. Use it to promote your blog, events, announcements, and more.
Storiale Consulting Group has years of experience using all of the above social networking applications and managing social networking applications for their clients. Call Today if you are interested in learning more about how to begin using Social Networking to benefit your company. |
