Directory Submissions
Directory Submissions are an excellent advertising strategy to build search engine rankings and provide additional ways for people to find your company online.
Step 1: We list your company on multiple directories specifically for your business and location
Step 2: We make a request to your customers to post a rating and a recommendation on those directories that allow it
Step 3: We track those recommendations and continue making requests of your customers to post recommendations. We use print, broadcast email, or good-old-fashion personal requests
Submitting your website on directory listings should be a company marketing strategy - in fact, it should be a priority.
Benefits
- Gains immediate attention from thousands of page views
- Receives pre-qualified and targeted traffic
- Gains traffic from non-traditional search engines
- Promotes your brand across multiple domains
- More economical than pay-per-click advertising
- Increases your search engine results
YELP
Yelp is a fantastic business directory that should be utilized by all small businesses looking to gain immediate new business.
Yelp has an algorithm that creates instant credibility for potential customers looking for your product or service. In fact, Yelp was being sought for purchase by Google in 2010 because its algorithm only allows credible review submissions to be posted. When a company has multiple reviews, users can be satisfied that those reviews are the most legitimate on the internet.
For this reason, every small business should be listed on YELP. Every small business that has quality services and products, that is. Google also lists YELP profile pages high on search results if those profile pages have many reviews. Often, YELP profiles will receive higher rankings that the company website - why? Because Google recognizes YELP reviews as the most credible on the internet and Google is interested in delivering the most credible results to their online searchers.
General and Niche Marketing Directories
There can be tens or even hundreds of search directories that list your business profile on its pages. Some are free, others may cost a few dollars per month. Listing your website on as many directories as possible is a solid strategy to create inbound links (which improves search results) and this strategy creates an additional way for potential customers to find your company. Storiale Consulting Group has 10 years of experience finding, posting, listing, and maintaining directory profiles for nonprofit organizations and small businesses.
Tints Unlimited is one example of a small business that listed their website on a niche market directory in 2010. This one listing created a number 2 ranking on Google's first page when searching for "Chicago Window Tinting." A $49.99 yearly listing has brought in well over $2,000 in new business for Tony Terracciano, owner of Tints Unlimited. Directories like these have helped Tints Unlimited achieve first page rankings for its site on over 20 different keyword phrases as well.
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