Lou Storiale

Lou Storiale, PMP

Website Project Management & SEO

 Committed and Motivated Website Project Manager and Marketing Strategist that utilizes industry best practices to increase gross revenue, margins and profits for motivated companies.

 My Expertise     Resume.docx 

17 years of experience managing website and marketing projects including large site redesigns, content management and world class search engine optimization. I love it!


Graduate IT Project Mgt. Classes

Depaul University, IL 2008-2010

PMP Certification in Project Management

Project Management Institute, IL 2009

6-Day Usability Course w/ Jacob Neilsen

Nielsen Norman Group, Chicago, IL.2009

Scrum Certification in Agile Project Mgt.

Danube Technology, Washington D.C. 2008

Certification in SQL Server Administration

TekSystems, IN 2002 - 2003


New Horizons, Washington D.C. 2000-2001

Certification in Coldfusion

USDA, Washington D.C. 2000

B.A in Graphic Arts Management

Ball State University, IN 1989 - 1994

Awards & Competitions

Website Award (Hudson Institute)

Nonprofit Organization, Winner 2006


Nonprofit Organization, Winner 2006


Project Management Institute

Certified Member 2009 - Present

Toastmasters International

Membership 2016 - 2017

American Management Association

Member 2004 - 2006

American Marketing Association

Member 2005 - 2007

Current Employment

Organic Search Analyst

OpticsPlanet 03 2015 - Present

$240 million dollar e-commerce company with $63M in organic search revenue. I am the only full time SEO for OpticsPlanet.com and I perform high-level technical SEO, A/B split testing, research, analysis, content building, writing, training and link building.

Past Employment

Website & Marketing Project Manager

Storiale Consulting 12 2003 - 12 2014

Website project management, content management & marketing for private, nonprofit and government institutions.

Website Manager

ALA (Association) 07 2007 - 07 2008

Website project management for a $10M nonprofit legal management organization.

Website Project Manager

Hudson Institute 12 2001 - 12 2003

Enterprise-level project management and re-branding of 15 websites + e-commerce integration.
2001-2007 Fulltime + Contract Position.

Distance Education Manager & Webmaster

PERI, Inc 12 1999 - 12 2001

Created 4 large online education courses for MDs, Nurses, Health Care Practitioners. Instructional Design, Programming, Design, Interactive Quizzes, and Courses Management.

Specialist / Teamleader

U.S. Army Old Guard 01 1997 - 01 2000

Official Ceremonial Unit & Escort to the President. Conducted ceremonial services at Arlington National Cemetery, Capital Building & Military District of Washington.

  • 1 Good Conduct Medal
  • 1 Army Commendation Medal
  • 2 Army Achievement Medals
  • 2 Certificates of Achievements

Project Management & Marketing

Website Project Management

Management & Leadership



PM Software

Search Engine Optimization



Writing for the Web

3rd Party Analytics

Google Analytics

SEO Training & Development

Website Development

Design Leadership

Usability Testing & Design

Information Architecture

Search Engine Optimization

Google Pay-Per-Click

Technical Skills



Content Management Systems

MYSQL & SQL Server

Instructional Design

Screen Casting


E-centria (OpticsPlanet.com)

e-commerce seo work

E-commerce Search Engine Optimization ($45M/yr)

E-centria (Microsites)

e-commerce seo work

SEO Analytics & Site Optimization

- Site analysis
- On-page optimization
- Team-oriented site development

Enterprise Search Engine Optimization using advanced templates, function-oriented spinner templates and meta tag best practices

e-commerce seo

Artists Craftsman

Conducted 50 hours of search engine optimization focusing on local search for 18 locations. First page rankings within 3 weeks.

counseling site seo

Symmetry Counseling

Website Structure, Content Development and Search Engine Optimization


Comprehensive Search Engine Optimization Audit

seo audit

- E-commerce
- Search Engine Optimization
- Site Audit

Outdoors Sports E-commerce Store ($8M)

chicago fashion site seo

Alice Padrul

SEO and Website Development


Preventive Cardiovascular Nurses Association

nonprofit project management

- Web Project Management
- SSO (Single Sign-On) - AMS Integration
- Content Consulting

Healthcare Nonprofit ($3.3 Million)

association project management

National Community Pharmacists Association

Website Project Management/Sitefinity

hudson institute

Hudson Institute

Website Project Management, Usability, Info Architecture, SEO, Content Management and More!

Heartland Institute

Managed several websites, content management & information architecture, language translation, website programming.

heartland institute


Chicago Public Library

The largest library in the world.

website management for chicago public library

- Website Management
- Content Management
- Programming HTML & CSS

Geringer Global Travel

Travel agent specializing in India travel vacations

full service seo for travel site

- Project Management
- Search Engine Optimization
- HTML Mark-Up, CSS
- Content Development


map of business

Personal Information

Ravenswood Manor Sacramento Ave.


 Illinois, 60625

Contact Me

Phone 312.975.9345

Email lou@storiale.com

Website / Blog storiale.com

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