Website Project Manager
Lou Storiale, PMP, CSM
- Project Portfolio Management
- Digital Marketing Strategy
- Thought Leadership
- Competitive Marketing
- Strategic Analysis
- Enterprise Website Strategy
Overall Work History
Dynamic and results-driven website and marketing strategist and project portfolio manager who leverages thought leadership with technology concepts to develop highly effective business digital marketing results through organic growth.
Resume: PDF Format | MS Word Format
Recent Projects:
 Bankruptcy Insurance Solutions (BIS13.com) The first company to offer insurance for filers of chapter 13 bankruptcy providing protection against loss of work due to work-related injury, strikes or lay-offs. This website was built to allow our client to create a state-specific site within 5 minutes without the need for additional development time, programming, marketing or design.
 Bader Company (baderco.com) The largest insurance agency for self-storage units requested a new website design with top-notch search engine optimization. This new website design gives Bader Company the ability to expand their services offered to clients and new customers. We are also building a new registration process online for new customers that gives them the ease and flexibility to receive quotes, change policies, print their current policy and more. This website achieved Google first page results in 6 weeks.
 Westring Construction (westringconstruction.com) This website project was a fantastic undertaking. We redesigned the website and gave it a professional look, a new logo and earned the trust of an excellent client. We improved the search engine rankings on Google immensely. Previously, the site wasn't ranked at all. Now it ranks on Google's first page for many local keywords and phrases.
This site acheived Google First Page Results in 3 weeks. » Take a look at the OLD site
 Eco-Handyman.com (Eco-handyman.com) This website project was a new initiative of LevelCS, Inc. We created a new website and gave it a creative and professional look (Notice the paintbrush bristles are blades of grass). We also conducted a 5-star search engine optimization strategy which put this website and the owner on the first page of Google within 3 weeks.
 Chicago Public Library (chipublib.org) As a consultant, I managed the CPL website in 2009 along with 3 other staffed personnel. I served as content manager, and Millennium Park digital collections project manager. Launched Millennium Park project on-time while collaborating with 10 staff members under multiple departments. I created statistical analysis and recommendations for the site and consulted on numerous usability issues and information architecture.
 Professional Education Institute (CarletonSheets.com) A well-known real estate education guru and marketing personality, this website succeeded in producing immediate and lasting conversion rates, new subscribers, repeat visits, online sales and organic traffic. I led the design team to create a professional appearance which continues to produce marketing leads for their long-term coaching product. Usability, Information Architecture, and Search Engine Optimization was the focus for this website project.
 Association of Legal Administrators (alanet.org) Managed a department accountable for 5 websites in a multi-project environment including an Aqualogic Portal. Managed and participated in the overhaul of alanet.org, a 600+ page site in 8 weeks and launched 1 day early. Conducted extremely comprehensive usability study of alanet.org and created new user-friendly e-commerce registration forms for event registrations.
Annual Conference site visits increased by 156% among many other increases in website statistics.
 Hudson Institute (hudson.org) – This site won the Gold Award for excellent design and functionality by the American Association of Webmasters. I served as project portfolio manager, information architect and usability specialist from 2001-2007. We performed all content management, staff training, usability and information architecture. Managed the bookstore and merchant accounts including the creation of board reports and statistical analysis. Created and managed internet marketing, email campaigns, and search engine optimization.
 Heartland Institute (heartland.org) – We conducted a 2-month, comprehensive usability study for Heartland Institute, which led the organization to a successful redesign of their website launched in 2008. User-testing, member questionnaires, staff questionnaire and heuristic evaluations were conducted. Many issues with the old site were uncovered. Issues such as: poor navigation, unrecognizable labels, and poor design. We are proud to have contributed to the professionalism of the new site design.
 Sagamore Institute (sipr.org) - From 2003-2007, Storiale Consulting Group worked as the organization's project portfolio manager and conducted all website initiatives for Sagamore Institute including marketing contests, content management, usability, information architecture, content manager for Spanish translations, tracking applications, and knowledge management systems. In 2008, Lou Storiale conducted a comprehensive usability and heuristic evaluation that helped lead the organization to a new design in 2009.
 Center on Economic Progress (tax-coalition.org) – This site has over 10,000 publications including articles, tax law updates, tips and more. Lou Storiale re-organized the entire navigation and revitatized the site with a new design using world-class usability and information architecture standards. This site was supposed to be temporary, lasting only nine months. The site remained for three additional years, however, the new navagation and information architecture is still being used today.
 FASTEN: Faith and Services Technical Education Network – (fastennetwork.org) – This website earned the Gold-Standard award for its functionality, content, usability and service by the American Association of Webmasters. I managed this site from 2003-2006. As a consultant, I served as chief information architect on new content and usability specialist. Massive content uploading was involved for 18 months. 25% of the content was translated into Spanish. Multiple web-based marketing campaigns were created including Google Adwords, government funded online contest (post Hurricane Katrina), and newsletters.
 Center on Faith in Communities (centeronfic.org) – Lou Storiale conducted html programming, usability and information architecture, e-commerce management and content management from 2003-2006.
Lou Storiale was project manager and trainer for ask-the expert applications, content management system and tracking databases. In addition, Storiale served as Web site advisor to the Director, Amy Sherman, PhD. Lou Storiale also completed extensive search engine optimization for the Center on Faith in Communities in June, 2009.
 Pharmaceutical Education and Research Institute (PERI, Inc) (peri.org) – As Distance Education Manager and Webmaster, I created 3 online courses related to pharmaceutical and drug development marketed to top pharmaceutical companies. Conducted instructional design, all programming, subject matter expert recruitment, course administration, and learning management integration for these courses. Spearheaded the redesign of PERI's website, content management of course information, and served on the marketing team for new logo development.
Additional Clients:
- TheMPowerGroup, Inc.
- FMC Technologies, inc.
- RnR Colour, Inc.
- Mitchell Stewart, Inc.
- Moon Walk Madness, Inc.
Lou Storiale has also assisted numerous start-up companies, individuals and nonprofit organizations in developing and managing their websites and e-marketing strategies.
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