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Information Architecture has worked to organize books in libraries since 1876 - we know it as The Dewey Decimal System.
There is no standard system to organize content on the Web, only experience and methodology. Lou Storiale knows the methodology and has had the exact experience of successfully organizing high-content Web sites since 2001.
There are several ways to organize content on the web. Here are a few:
- by subject (topics, life events)
- by content (type, date, alphabetical)
- by task or service
- by audience group
- by geographic location
- by any combination of these factors and more...
In creating the taxonomy of the site, whether it be a large e-commerce store, a newspaper, a research organization, a library or an association with 1,000 chapter Web sites, the process is similar, but each requires special attention.
Hudson Institute has a Web site that needed to be organized for multiple audiences. Lou created a way to accomplish this by listening to both staff and site users.
Lou fought with developers to create each piece of content to be available in four different areas of the site, plus through the search engine. Visitors increased by 70% over 2 years and return visitors doubled - with no additional marketing of the site.
We succeeded by accurately planning for multiple audiences and we were able to effectively plan because we listened.
Call Today or Email Us Your Website Address. We will provide a free consultation to help organize the content on your site. We've already been successful for almost 10 years. Call Today - 773.614.2854
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